Thursday, April 9, 2009

Using Technology to Your Advantage - Social Networking Connects Agents with Homebuyers

RISMEDIA, April 9, 2009-Facebook, Twitter and YouTube are among the social networking options used by the real estate industry to connect with consumers who are seeking a combination of technology and human touch. The national meeting of the Real Estate Services Providers Council (RESPRO), a national non-profit trade association of real estate broker-owners, real estate franchisers, mortgage lenders, title insurers and agencies, homebuilders, home service and settlement providers united to deliver cost efficient services to consumers through strategic alliances across the home-buying industry, found leaders sharing new strategies to reach “echo-boomers” heavily using computers to research home sales.

Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, said 80% of consumers now use the Internet to research homes and a real estate agent to complete the transaction.

“Tomorrow’s consumer will want to visit sites with as much information as possible.” Chris said. “It will be a combination of the consumer and agent using technology. People are looking for the new opportunity, the new way and help from technology. ”

“[Real estate] companies who [also] have mortgage and title companies are going to be the survivors,” Champion Realty president and CEO Jon Coile said. “The ones who don’t are not.”

For more information, visit http://www.respro.org/.
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